Describing the 41st Acre is challenging because it’s almost surreal. In the setting of a beautiful Hill Country ranch, a scene unfolded that ended up as part tailgate, part commercial shoot, part fantasy camp and part day on the range. Longhorn Network marketing director Jill Husak called it a “field of dreams” for Longhorn fans.
“The fans tie everything together,” Husak said. “It helps bring the energy together for the campaign.” (Continue reading below...)
(...Continued from above.) At times, the extras stood by, waiting for their turn in the spotlight. The waiting finally paid off as they got to sit shoulder-to-shoulder with the icons they had cheered for from afar.
Below you will find the behind the scenes video from the day's action along with a few of the videos they released as part of the 'All The Livelong Day’ promotion. (View the videos below...)