
By Adam Sweeney
Bob Dylan said once that the times, they are a-changin’. For
New Texas athletic director Chris Del Conte engages with fans of the University on Twitter regularly and was asked this past week where he stood on changing the Longhorns’ uniforms. Del Conte, formerly of TCU, mixes and matches uniforms regularly. Del Conte made an insightful point that Texas carries a history that elevates them above that of our friends in the purple and white.
Good question — not that it’s a good or bad idea. Non-traditional programs embrace change while traditional programs honor history and tradition. Think Oregon vs., say, a Penn State. Texas is the most iconic of colors and brand… As They Say Don’t mess with Texas🤘🏽 https://t.co/0hiUrwnD53
— Chris Del Conte (@_delconte) January 3, 2018
Nearly every program sports some form of new uni during the season now, so the question at the heart of the Project Bevo Runway discussion is what can be gained from making uniform changes? [s2If current_user_can(access_s2member_level2)] Texas football doesn’t need money or to sell more merchandise, unless you ask former athletic director Steve Patterson. The Longhorns wearing a sticker on their helmets to honor an all-time great like Tommy Nobis, which they did in the 2017 Texas Bowl, makes perfect sense, but now that seemingly every team rocks alternate uniforms there is, ironically enough, more novelty in 2018 to sticking to a single uniform look. There is a decreasing likelihood that you can draw a recruit with a flashy jersey now. Tradition, however? Now, that is something you can hang your hat on, especially in an era that so eagerly embraces nostalgia. Texas football’s uniforms have become the Stranger Things of college football.
The Oregon Ducks won over recruits aplenty when they hit the scene in the early 2000’s with their various Nike uniforms, and this writer was in love with the idea at the time, when the Florida Atlantics of the world weren’t doing it. Truth be told, it still gives me pleasure to follow Paul Lukas and Uni Watch to break down uniform details, but there is no need to mess with the most breathtaking uniforms in college football. The risk isn’t worth the reward. You wouldn’t add makeup to the Mona Lisa, and there’s no compelling reason to mess with Texas.
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