18 Jul



Herman working to ‘rebrand’ Texas football

First-year Texas football head coach Tom Herman said he wants the 2017 Longhorns to be the team that is remembered for turning around the program from the struggles it has experienced in recent years (photo courtesy of texassports.com).

By Steve Habel/Senior Editor

FRISCO, Texas — Two separate generations have differing impressions of Texas football: one built on a tradition of winning and another that has seen the Longhorns go to just one bowl game in the past three seasons and post three consecutive losing campaigns.

It’s up to new Texas head coach Tom Herman and his staff to make sure that the recent downswing in the program 

Steve Habel is a senior contributing writer for Horns Illustrated. He has covered Texas sports since 1989 and was this magazine’s senior editor for 24 years. You can follow him on twitter @stevehabel .