The Longhorn and The Offensive Coordinator – a fable

davisThe offensive coordinator is historically a detested position at the University of Texas.

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In recent years, whatever anger and frustration that’s boiled over from fans has typically been consolidated into passionate hatred for the play caller. The offensive coordinator so often takes the brunt of criticism and is so engrained as public enemy No. 1 it wouldn’t be a stretch to deem the collective hatred of him a necessity.

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Brian Kendall

Part-time journalist turned full-time blogger, Brian is an online staff writer at Horns Illustrated and serves as senior staff writer for digital marketing agency Speak Social. Brian currently resides in Austin and you can read his blog at the following address: