The 41st Acre — ‘All The Livelong Day’

Photo by Allen Kee / ESPN Images
Photo by Allen Kee / ESPN Images


For two days in late June, the “41st Acre” came to life on the Longhorn River Ranch just outside of Dripping Springs. During this time the Longhorn Network filmed a series of commercials for its ‘All The Livelong Day’ campaign, featuring a group of Longhorn legends, promoting the network and its programs over the next year.

The seven features present the who’s who of Longhorn greats including head football coach Charlie Strong, head basketball coach Shaka Smart, former women’s basketball coach Jody Conradt, baseball alum Roger Clemens and football alums Jordan Shipley and Colt McCoy. Texas’ mascot, Hook ’Em, also participated, as well as 100 extras, which included members of the Texas spirit groups (Cheer, Pom, Silver Spurs and Cowboys) and a few dozen Texas fans — all of whom responded to a casting call. (continue reading below...)

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James Schleicher

James Schleicher is the publisher of Horns Illustrated magazine. He's also a fifth generation Texan and lifelong Austinite. Follow @HornsIllus twitter to keep up with all things Horns Illustrated.

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